I launched the Creatrs program from beta stage to maturity and led it to become Tumblr's highest-earning revenue program, amplifying the value of the digital creative class. 

Building out a global artist and agency network across 27 countries, I initiated and grew thoughtful relationships based on a human-first brand ethos. I produced and led the creative direction for hundreds of campaigns for a variety of retail, music, tech, entertainment, travel, and non-profit partners—continually innovating and structuring new programs and partnerships in the social impact and video space.